Accommodation website design
Beautiful websites built around the way guests choose where to stay.
Custom, mobile-responsive websites for Airbnb hosts, holiday rentals, serviced apartments and distinctive accommodation businesses across the UK and Europe.
Available as a standalone service or combined with professional property content
Section 01 · Why it matters
A listing is a page. A website is a brand.
Third-party listing platforms are useful — but they can only ever tell part of the story. An independent website gives an accommodation business room to present its brand, its properties and its point of view in full.
An independent website is a marketing asset, not a guarantee. We do not promise direct bookings, increased revenue or independence from Airbnb.
A well-designed website may help you
- 01Build a recognisable brand
- 02Present properties professionally
- 03Showcase more photographs and videos
- 04Collect direct enquiries
- 05Promote several properties in one place
- 06Explain amenities and policies clearly
- 07Share local guides and recommendations
- 08Build an email audience
- 09Create a central destination for social-media traffic
Section 02 · Website types
Six kinds of accommodation website.
Every project is bespoke, but almost every enquiry begins in one of these six shapes.
Single Airbnb Property Website
Designed for
Hosts with one distinctive apartment, cottage, cabin or villa.
Typical functionality
A single-property showcase — hero film, gallery, story, amenities, local guide and a clear enquiry route.
Multi-Property Website
Designed for
Owners or operators presenting several accommodation listings.
Typical functionality
A portfolio-style structure with filtering, individual property pages and a unified brand across the collection.
Serviced-Apartment Website
Designed for
Professional short-stay and corporate-accommodation providers.
Typical functionality
Refined, business-ready layouts with clear rate structures, extended-stay information and enquiry routing.
Holiday Cottage or Villa Website
Designed for
Countryside, coastal and European holiday properties.
Typical functionality
Editorial layouts built around cinematic photography, seasonal atmosphere and local storytelling.
Property-Management Website
Designed for
Companies presenting property collections, owner information and enquiry generation.
Typical functionality
Larger site architecture with client-facing property pages, owner acquisition sections and structured enquiry flows.
Boutique Accommodation Website
Designed for
Guesthouses, small hospitality brands and future boutique-hotel clients.
Typical functionality
Considered, hotel-standard websites — brand story, rooms, dining/experiences and enquiry.
Section 03 · What’s included
The considered essentials, as standard.
A comprehensive foundation applied to every project. Final inclusions depend on the selected package and project scope.
Every website ships with these foundations in place. Specific pages, integrations and depth of copy are agreed in your proposal.
Section 04 · Optional features
Add depth where it matters.
Optional modules layered on when your property, audience or business model calls for them. Third-party systems are connected via integration — the systems themselves remain operated by their providers.
Section 05 · Build process
A calm, seven-stage build from discovery to launch.
Most projects run four to eight weeks from first call to going live, depending on scope and how quickly content is ready.
Post-launch note — ongoing support, maintenance and further phases of work may be purchased separately.
- 01
Discovery
Understand the property, target guest, current online presence and business goals.
- 02
Strategy
Plan the user journey, website pages, content requirements and priority calls to action.
- 03
Creative Direction
Define the visual style, colour palette, typography and image direction.
- 04
Content Preparation
Organise photography, video, copy, amenities, policies, local information and booking details.
- 05
Website Build
Create the responsive pages, components, forms and integrations.
- 06
Review & Refinement
Complete client review and agreed revision rounds.
- 07
Launch
Connect the approved domain, complete final testing and publish the website.
Section 06 · The advantage
Designed and documented by one creative studio.
When the same studio designs the website and captures the content, the result feels quietly cohesive — because it was planned that way from the beginning.
View Combined Packages- Consistent visual direction
- Correct image sizes captured from the beginning
- Video designed for website placement
- Coordinated website copy and visuals
- Fewer suppliers to manage
- Stronger brand consistency
- A smoother launch process
Section 07 · Example website features
Website concepts across four stays.
Concept mock-ups built on our four fictional UK and European properties, each demonstrating a different signature feature.
The Kensington City Residence
Luxury hero section
A cinematic full-bleed opener with quiet typography and a single, considered call to action.
The Cotswolds Country Retreat
Property gallery & amenities grid
Editorial gallery with room-by-room storytelling and a soft-lit amenities grid beneath.
Villa Bellacqua
Local area map & reviews section
Interactive map introducing the surrounding villages, paired with a considered review display.
The Aegean Cliffside Suite
Enquiry form & mobile property view
Full-height enquiry form beside a phone-frame preview of the property page on mobile.
Section 08 · Website FAQ
Careful answers, honestly given.
What hosts most often ask before commissioning a website — answered without overpromising on third-party systems.
Ask us anythingCan you build a website for one Airbnb property?
Yes — a large portion of our website projects are single-property sites for hosts with one distinctive stay.
Can I keep using Airbnb after launching my website?
Absolutely. Most hosts we work with continue to use Airbnb alongside their independent website — the two are complementary.
Can you connect my Airbnb listing?
Yes. We can link to your Airbnb listing directly and, where suitable, embed compatible third-party widgets. The precise functionality depends on what Airbnb currently permits.
Can you add a direct-booking system?
Yes. We integrate established third-party direct-booking platforms. We do not build or operate a booking engine ourselves — we connect your site to the system you choose.
Do I need professional photographs first?
Strong photography always helps a website perform its best. If images are missing or outdated, we can produce them through our content studio.
Can you create the website content as well?
Yes. We help structure and refine website copy as part of every project, and can write it in full where useful.
Will the website work on mobile devices?
Every website we design is mobile-first — the majority of guests meet a property on a phone before anywhere else.
Can you connect a custom domain?
Yes. We provide guidance on registering and connecting your preferred domain, and handle the technical steps at launch.
Is hosting included?
Hosting is arranged as part of the launch. Some packages include an initial hosting period; ongoing hosting is confirmed transparently in your proposal.
Can I edit the website after launch?
Yes. Sites are built so you can update copy and imagery yourself, and we include a short training walkthrough at handover.
Do you provide ongoing maintenance?
Yes — optional care plans cover updates, small edits and seasonal refreshes. Maintenance is separate from the initial build fee.
Can you redesign an existing website?
Yes. Redesigns are a core part of the studio — same URL, entirely new experience.
How long does a website project take?
Typical projects run four to eight weeks from discovery to launch, depending on scope, content readiness and revision rounds.
Do you work with properties outside the UK?
Yes. We work with accommodation businesses across the UK, Ireland, France, Spain, Portugal, Italy, Switzerland, Austria, Germany, the Netherlands, Belgium, Greece and Croatia.
Begin a website project
Your property deserves more than a basic listing page.
Tell us about your accommodation, your current website and what you want to create.
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